In Honduras, few food and business regulations exist allowing a diverse range of small restaurants to flourish. Their are restaurants under tents, on the back of trucks and even attached to a bicycle. Miguel is the proud owner of a "restaurant" on wheels. With the abundance of tropical fruit, several chain smoothie stores have sprung up in Honduras such as "Super Jugos." Miguel is working to cut into their market.
To start out, Miguel converted his bicycle into a three wheeled smoothie business. He started by adding a refrigerator section from an old ice cream cart, something commonly sold by bicyclists. He wanted to be different. He installed a car battery to the bike frame and attached three blenders to a small counter top. With a selection of various fruits and juice water and soda to use as mixers, he was set to launch his business. Miguel peddles his now tricycle around the center of town, stopping wherever there are a group of people to mix smoothies.
As a traveling salesman, Miguel pays no rent. He pays very little each week to have the car battery recharged. The same ice that he uses for the smoothies keeps his fruit cold in the well insulated freezer chest. The best thing of all is that he is constantly getting new customers who might live to far from an actual smoothie business or who would not have walked into a store to buy a similar product. Instead Miguel goes to the people. Bringing them a fresh smoothie to beat the tropical heat. Best of all they are delicious and cost less than a dollar. Miguel has spent years selling from his smoothie cart, it has helped sustain he, his wife and his five kids.
How would you support your family in Honduras? Could you be creative enough to survive?
Peanut Butter and Jelly... ?
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